![In 2024, The Rise of Immersive Consumer Spaces](https://thmb.techidaily.com/9be334cdafc76019f9e5ad788ad6c3507c69da5b07f01ac5528173fed7156fb9.jpg)
In 2024, The Rise of Immersive Consumer Spaces
![](/images/site-logo.png)
The Rise of Immersive Consumer Spaces
The development and application of VR shopping
Benjamin Arango
Mar 27, 2024• Proven solutions
A new and emerging trend today in the online shopping marketplace is to utilize Virtual Reality systems to build virtual stores. Retailers are initiating this virtual reality experienced by using focus groups to take customers on various shop along experiences. These shop along experiences involve the use of a guide where the shoppers are all going around and experiencing the same store at the same time. Through this focus group testing retailers are fine-tuning what makes a good online store and a good VR experience for retail shopping.
The Development of VR shopping
Although VR shopping is still very much in its infancy, this could become one of the more popular ways to shop online. With the rising VR devices as well as the data that retailers are gathering through VR shopping experiences, the process is mutually beneficial. The annual revenue for headsets and VR devices is set to grow over the course of 2016 considerably. Many technology theorists have also speculated that the annual revenue generated by VR devices should grow to 30 billion by the year of 2020. This is a huge boost from a market that is currently sitting at less than $1 billion per year in investment.
For the future of buying clothing online, retailers could have a huge advantage. Never before has there been a system in which a 3D rendering of a fashion item is created for users to view from every side. This type of individual shopping experience could lead to more satisfied customers as well as an ability to showcase detailed fashion items with their 3D rendered online counterparts. As work is completed in VR tech and user integration, there could eventually come a day where users can eventually start trying on their clothing in virtual-reality online. This would help with a number of issues of fit and function with online clothing retailers.
The application use scenarios of VR shopping
In its current form there are a number of big scenarios where VR shopping can deliver a huge advantage over a traditional online shopping experience:
- Presenting the brand
The full branding for a company would be in place from the marketing signs, music, image of the store and more. A VR experience gives a retailer more flexibility for creating an experience that’s unique and on brand without having to spend countless dollars improving a physical space. Updating brand marketing can be done with simple patches for cost savings.
- Buying large investment items
Customers can inspect items like furniture and clothing from every potential angle ensuring it is to their specifications reducing the cost of returns and improving satisfaction.
- Trying on Clothes/Makeup
Customers can have real ideas of what an item will look like and if it will fit a 3-D rendering of their body before they purchase. Makeup simulations and clothing simulations will show customers just how items fit without having to go to a retail location to try them on.
Overall the future of VR looks very bright and with VR shopping experiences as a potential revolution that arises as part of VR, we could soon be living in a world where going to the mall means putting on a headset.
Benjamin Arango
Benjamin Arango is a writer and a lover of all things video.
Follow @Benjamin Arango
Benjamin Arango
Mar 27, 2024• Proven solutions
A new and emerging trend today in the online shopping marketplace is to utilize Virtual Reality systems to build virtual stores. Retailers are initiating this virtual reality experienced by using focus groups to take customers on various shop along experiences. These shop along experiences involve the use of a guide where the shoppers are all going around and experiencing the same store at the same time. Through this focus group testing retailers are fine-tuning what makes a good online store and a good VR experience for retail shopping.
The Development of VR shopping
Although VR shopping is still very much in its infancy, this could become one of the more popular ways to shop online. With the rising VR devices as well as the data that retailers are gathering through VR shopping experiences, the process is mutually beneficial. The annual revenue for headsets and VR devices is set to grow over the course of 2016 considerably. Many technology theorists have also speculated that the annual revenue generated by VR devices should grow to 30 billion by the year of 2020. This is a huge boost from a market that is currently sitting at less than $1 billion per year in investment.
For the future of buying clothing online, retailers could have a huge advantage. Never before has there been a system in which a 3D rendering of a fashion item is created for users to view from every side. This type of individual shopping experience could lead to more satisfied customers as well as an ability to showcase detailed fashion items with their 3D rendered online counterparts. As work is completed in VR tech and user integration, there could eventually come a day where users can eventually start trying on their clothing in virtual-reality online. This would help with a number of issues of fit and function with online clothing retailers.
The application use scenarios of VR shopping
In its current form there are a number of big scenarios where VR shopping can deliver a huge advantage over a traditional online shopping experience:
- Presenting the brand
The full branding for a company would be in place from the marketing signs, music, image of the store and more. A VR experience gives a retailer more flexibility for creating an experience that’s unique and on brand without having to spend countless dollars improving a physical space. Updating brand marketing can be done with simple patches for cost savings.
- Buying large investment items
Customers can inspect items like furniture and clothing from every potential angle ensuring it is to their specifications reducing the cost of returns and improving satisfaction.
- Trying on Clothes/Makeup
Customers can have real ideas of what an item will look like and if it will fit a 3-D rendering of their body before they purchase. Makeup simulations and clothing simulations will show customers just how items fit without having to go to a retail location to try them on.
Overall the future of VR looks very bright and with VR shopping experiences as a potential revolution that arises as part of VR, we could soon be living in a world where going to the mall means putting on a headset.
Benjamin Arango
Benjamin Arango is a writer and a lover of all things video.
Follow @Benjamin Arango
Also read:
- 2024 Approved The Blueprint for Stellar Unboxing Videos on TikTok
- Unboxing Mastery The Soundtrack Selection Guidebook for 2024
- In 2024, The Art of Float Engaging with Netflix's Picture-in-Picture
- In 2024, Substituting Periscope 6 Premium Video Apps for iPhones & iPads
- 2024 Approved The Future of Human-Computer Conversation Systems
- [New] Unveiling the Art of Sideways iPhone Photography
- [New] Superior Audio Modification Software with Enchanting Features
- In 2024, Upgrade to Professionalism The Most Advanced 9 Filter Techniques
- [Updated] Synthesizing Best Canon Sequential Videos
- 2024 Approved The Ultimate Secrets of Phantom's Time Reversal Mode
- In 2024, Total Command Mastery PowerDirector Review & Guide
- 2024 Approved Unpacking XMedia Suite Review All You Need to Know
- [Updated] Summit Series of Ultimate 4K Touch Screens
- [New] The Ultimate Review of SNS HDR Vs. Top HDR Applications
- [Updated] Unveiling Windows 10'S Full Potential with Zoom Services
- In 2024, The Guide to Softening Volume Levels on Lumafusion
- [New] Ultimate Choice for Live TV Access with Regional Networks, 2024 Edition
- The Complete Guide to Mastering Games with KineMaster Android for 2024
- In 2024, Syncing Sounds to Visuals Online
- In 2024, Vectors Unveiled A Novice’s Path Through Types and Apps
- 2024 Approved The Archivist's Collection Essential Retro Visual Hacks for Video Editors
- [Updated] The Essential Companion for Advanced Win10 Users
- In 2024, The Art of Title Design in After Effects
- 2024 Approved The Writer's Journey Through Podcast Production
- [New] Unveiling the Magic of Photo Cleanse Picsart Bg Removal
- 2024 Approved The Highest Resolution Elevating Quality with Drone Edits
- [Updated] The Audio Artist's Approach to Video Unboxing
- [Updated] The Ultimate Pathway From WebP Files to JPEGs
- [New] The Complete Blueprint for iPhone Photo Arrangement in Ordered Algebras and iCloud
- In 2024, Unveiling Top Techniques for Mastering SRT File Generation
- In 2024, Ultimate Guide Mastering Color Correction & Grading
- [New] The Ultimate Toolkit for Elevating Your Podcast Through SEO
- [New] Unlocking iPhone Shot Potential Adopt These 10 Principles
- Ultimate List of Text Tools & Plugins for 2024
- [Updated] Top 30 Mobile Video Edits Using DJi Technology
- 2024 Approved Unveiling the Superior Video Compression in AV1
- [New] Unlocking Speedy Streams The Noob’s Snapchat Guide
- 2024 Approved Transform Your Browsing with MS Edge's PIP
- The Voice Changer's Guide Free, Easy Pathways for Auditory Enhancements for 2024
- Top Picks Timeless Melodies From Iconic Animes for 2024
- How to Make a PhotoMontage for 2024
- [Updated] Accelerate Follower Count Key Strategies Unlocked
- New In 2024, Rotate Your Videos Online Best Free Tools
- 7 Fixes for Unfortunately, Phone Has Stopped on Honor X50 | Dr.fone
- [New] Calculating the Comfort Zone for Podcast Duration
- [Updated] 2024 Approved Capturing Motion with Precision How to Choose Between 30 and 60Fps
- New Best MP4 to MP3 Apps for iOS and Android Devices
- 2024 Approved Key 10 Efficient Online Subtitle Editors
- The Ultimate Blueprint to Thriving in Spotify Ads
- Screen Captures Galore Expert Techniques for Twitter Visuals for 2024
- In 2024, How to Transfer Contacts from Samsung Galaxy A24 to Other Android Devices Devices? | Dr.fone
- The Mechanics of Instagram's Featured Stories for 2024
- 2024 Approved Download YouTube Snippets with Perfection
- Best Screen Recording Software for Discord (Windows/macOS)
- [Updated] Unlock TikTok Magic - Ditch the Watermark for 2024
- Unravel the Mystery of Reversed Videos on Snapchat
- Updated Comprehensive Approach to Quieter Listening Best Practices for Reducing Noise with Digital & Analog Methods for 2024
- Groundwork for Motion Visual Storytelling
- [New] All You Need to Know About Adding Apple Music to Video
- Title: In 2024, The Rise of Immersive Consumer Spaces
- Author: Daniel
- Created at : 2024-06-04 07:26:38
- Updated at : 2024-06-05 07:26:38
- Link: https://some-skills.techidaily.com/in-2024-the-rise-of-immersive-consumer-spaces/
- License: This work is licensed under CC BY-NC-SA 4.0.