The Illusion of Reality in Marketing: Debunking Ad Ploys as 'That’s No Moon'
The Illusion of Reality in Marketing: Debunking Ad Ploys as ‘That’s No Moon’
Quick Links
Looking at the night sky has inspired civilizations for tens of thousands of years, but a new proposal on satellite-based advertising might inspire us to look away.
Russian scientists are exploring the feasibility of advertising from space in the form of displaying giant pixel images to suckers on the ground, reports The Register, essentially turning the sky into a global version of the downtown in Bladerunner.
This wouldn’t be shuttles flying giant banners or anything like that. Instead, they propose a satellite system that can project a constellation of bright artificial stars formed into an image, or in this case, an advertisement.
Related: The 5-Foot-long Keyboard from Google Japan is Almost a Sword
“A long-term space advertising mission would rely on a complex satellite system orbiting the Earth and demonstrating pixel images to observers on the ground,” concludes the study from the Skolkovo Institute of Science and Technology and Moscow Institute of Physics and Technology.
“In this case, an advertisement appears as a constellation of bright artificial stars formed into an image that can be observed in clear night sky for several minutes.”
How it Works
The paper entitled “Satellite Formation Flying for Space Advertising: From Technically Feasible to Economically Viable” contains equations and charts I can’t begin to understand, but the general idea is this: The satellite formation would involve placing CubeSats equipped with solar reflectors in a low orbit in unison with the sun’s light.
“The type of orbit guarantees that formation satellites will always be lit by the Sun,” the paper states, “and its access area will constantly include points on Earth where the lighting condition is satisfied.”
As a result, they would be visible from the ground as bright stars, and could be programmed into any formation as quasi space billboards, so “the group of satellites brought into a specific orbital configuration can be seen as a pixel image.”
Where you’d normally see something totally not profitable like the beautiful night sky, you may instead see “Taste the Rainbow” or “Drink Coke” or a really rich guy proposing to his girlfriend and getting a “No” via skywriter.
Not the First Plan of this Sort
The scientists note similar projects have been proposed in the past , like the 1989 Eiffel Tower centennial in which there was a plan to “deploy a string of a hundred solar reflectors in the low-Earth orbit (LEO) to form a ring of light, visible throughout the world.” At the Atlanta Olympics in 1996, the idea was a “big reflective sheet with a length of a mile and width of a quarter-mile that would be visible on Earth.”
Where this current proposal differs, according to the Russian scientists, is that those were for single events and relied on “a space structure rather than on a satellite formation to display the graphics.”
Related: We Wanted a Star Trek Replicator and All We Got Was Keurig Machines
While much of the paper focuses on the feasibility of such space advertising, it also explores how economically viable it would be in terms of turning a profit. Long story short: it would totally be profitable.
The scientists estimate the cost at $65 million, and the profit from companies paying for space-defying ads at $111 million. It may end up redefining the Super Bowl advertisement, and you’ll probably have a much harder time changing the channel.
Source: The Register
Also read:
- [New] Techniques to Soften Volume Peaks in Lumafusion
- [New] Top 20 Tales on YT Where to Find the Best Storytelling
- [Updated] In 2024, Boundless Savings for Your Captured Moments
- [Updated] Social Media Sound Conversion for 2024
- [Updated] Unleashing the Full Potential of Zoom on Chrome OS
- [Updated] Unveiling Quantum HDR Essentials
- [Updated] Unveiling the Finest Affordable WebM Players on Market
- 2024 Approved The Editor's Edge Insider Strategies to Supercharge Your Photos
- 2024 Approved Top 15 Film-Enhancing LUTs for GoPro Cameras
- 2024 Approved Top 20 Mobiles Perfecting DJi Visual Content
- Beginner's Guide to Masterful Marketing with Reddit Insights
- Best 10 Mock Location Apps Worth Trying On Honor 90 | Dr.fone
- Guide Pratique: Comment Partager Des Fichiers Multimédias Volumineux Supérieur À 25Mo Par Email Gratuitement Sur Google
- How to Bypass Google FRP Lock on Xiaomi Redmi Note 13 Pro+ 5G Devices
- How to Rescue Lost Contacts from Vivo Y28 5G?
- How to Reset Your Social Media Browsing History
- In 2024, AddROM Bypass An Android Tool to Unlock FRP Lock Screen For your Honor Magic 6 Pro
- In 2024, Unleashing Creativity Making Photo-Based Videos Using Pixiz
- Tackling Windows Update Issues Head-On: Effective Fixes for Error 0X8024a105
- Title: The Illusion of Reality in Marketing: Debunking Ad Ploys as 'That’s No Moon'
- Author: Daniel
- Created at : 2024-09-24 00:02:40
- Updated at : 2024-09-29 05:09:15
- Link: https://some-skills.techidaily.com/the-illusion-of-reality-in-marketing-debunking-ad-ploys-as-thats-no-moon/
- License: This work is licensed under CC BY-NC-SA 4.0.